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Oprah’s Book Club Social Branding

 

The following designs detail my branding work for the Oprah’s Book Club Instagram account. I modeled each branding language after each book cover design and color palette.

Company: Oprah Daily / Design Director: Michael McCormick / Deputy Design Director: Cassandra Skoras

 

Oprah’s book club: Small things like these, branding language inspired by book cover

Follow Oprah’s book club on Instagram.

 
 
 
 
 

Oprah’s book club: From Here to the great unknown, branding language inspired by book cover

Follow Oprah’s book club on Instagram.

 
 
 

Oprah’s book club: Tell me everything, branding language inspired by book cover

Follow Oprah’s book club on Instagram.